（Last updated : 2024-08-28 16:12:21）
  YOSHITOMO HATAKEYAMA
   Department   Department of Business Administration, Faculty of Business Administration
   Position   Associate Professor
■ Present specialized field
Commerce 
■ Book and thesis
1. Article What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case? Advances in Advertising Research XIV,pp.243-253 (Single) 2024/08/02Link
■ Book and thesis
1. Other Negative Spillover Effect on an Advertised Competitor Brand in the Context of Rival Brands’ IP Trouble ICORIA2024 Proceedings  (Collaboration) 2024/06
2. Other What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case? ICORIA2023 Proceedings  (Collaboration) 2023/06
■ Academic conference presentation
1. 2024/06 Negative Spillover Effect on an Advertised Competitor Brand in the Context of Rival Brands’ IP Trouble (ICORIA 2024)
2. 2023/06 What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case? (ICORIA 2023)
■ Academic background
1. 2010/04～2014/03 〔Doctorial Course〕, Graduate School, Division of Commerce, Waseda University, Accomplished credits for doctoral program,
2. 2007/04～2009/03 〔Master Course〕, Graduate School, Division of Commerce, Waseda University, Completed,
3. 2003/04～2007/03 Faculty of Commerce, Nihon University, Graduated,